Build trust and protect your brand reputation with ISO27001

In today’s digital world amidst the ongoing threat of data breaches, it is imperative that organisations take adequate measures to protect their customers’ personal information. News of a data breach can have a devastating effect on an organization’s reputation and brand, so it is incredibly important for organisations of all sizes to reduce the risk of cyber incidents. The Optus breach in 2022 wiped about $1.2B from it’s brand value, and that’s not including fines or other penalties. Once an organisation’s reputation has been tarnished by a data breach, it is incredibly hard to rebuild trust with customers and other stakeholders.

Achieving ISO27001 certification sends a clear message of your organisation’s commitment to information security to your customers, partners, suppliers and other stakeholders. Customers are more like to trust organisations that demonstrate the capability and commitment to protect their personal information, and a strong reputation for security makes your brand more attractive to partners and suppliers who may wish to work with your organisation. For investors and stakeholders, ISO27001 certification provides assurance that your organisation is managing the risks associated with cyber threats, making it a much more attractive investment opportunity.

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